Support is no longer just a back-office function. For cloud solution provider (CSP) partners, it’s a growth engine. Join this briefing to understand how Unified for Partner is reshaping the way partners, customers, and Microsoft work together—and what it means for your growth and strategy.

• Why support excellence is becoming a competitive differentiator for partners
• The shift from legacy Premier and Advanced Support to Unified for Partner
• How Unified for Partner aligns to Microsoft’s AI-led transformation and Frontier framework
• What’s changing in partner-to-customer support—and why in-house resolution matters
• Key benefits, investments, and capabilities in Unified for Partner
• How Unified EA Co-sell and incentives create new revenue opportunities
• What the Support Services Designation unlocks for managed partners

• Cloud solution providers (CSPs), managed service providers (MSPs) and support-led partners
• Partner architects, service and delivery leads, and operations leaders
• Partners supporting CSP and EA customers at scale

• A clear, practical understanding of Unified for Partner and where it fits in your business
• Insight into how modern support models reduce churn and improve customer outcomes
• Clarity on incentives, co-sell motions, availability, and readiness expectations
• Next steps to position support as a core, differentiating capability