Organizations are under increasing pressure to modernize their data estate, as legacy systems and siloed data limit agility, performance, and security. A key trigger is also approaching: on July 14, 2026, SQL Server 2016 reaches end of support—creating a timely opportunity to help customers transform. Modernizing the data estate to Microsoft Azure enables customers to improve security and compliance, optimize costs, and build a scalable data foundation for AI innovation. For Microsoft Azure partners, this presents an opportunity to increase profitability with stackable incentives and unlock additional earnings. Why attend?  Join this practical sales and technical enablement webinar to learn how to uncover high-value database opportunities, position Azure for modernization, and guide customers from discovery and assessment through to modernization. You’ll also see how Microsoft helps you accelerate deals with programs, offers, cost-optimization options, and incentives — enabling you to deliver faster outcomes with confidence.  Agenda: 

• Why Now: Migration & Modernization Triggers  
• Why Azure: Cost, Security & AI-Readiness  
• Where to Start: Identify High-Propensity Accounts 
• What to Deploy: Azure SQL Decision Framework  
• How to Execute: Discover, Assess & Migrate  
• How to Accelerate: Programs, Offers & Cost Optimization Options 
• Next Steps: Partner Engagement Model 
• Live Q&A with Microsoft experts

Who should attend? 

• Sales & Business Development identifying prospects and qualifying opportunities  
• Pre-sales & Architects shaping the modernization path and business value 
• Technical Sales & Commercial Leads driving solution validation and deal acceleration 
• Customer Success driving adoption, and growing new opportunities